Analysis of Land Suitability Level and Development Strategy of Mandala Ria Beach Tourism in Bulukumba Regency
DOI:
https://doi.org/10.52046/agrikan.v18i2.2627Keywords:
Beach Tourism, Mandala Ria, SWOTAbstract
This study aims to determine the level of land suitability and determine the development strategy for Mandala Ria beach tourism that is in accordance with its potential. The method used in this study is a suitability analysis matrix for beach tourism in the recreation category and a SWOT analysis. The Tourism Suitability Index (IKW) analysis results show that the Mandala Ria beach tourist attraction in Ara Village is categorized as Highly Suitable (S1) with an IKW score of 2.82. This value indicates that the Mandala Ria beach area has excellent potential for development as a beach tourism destination. The Mandala Ria beach tourism development strategy falls into quadrant I (aggressive strategy), indicating that this area has strengths and significant opportunities to be developed as a leading tourist destination through the utilization of natural resources, local culture, and collaboration with various parties.
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Copyright (c) 2025 Fitri Ramadhani, Danial Danial, Hamsiah Hamsiah
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License.
