Agribusiness Development Strategies for Caisim/Sawi Hijau Vegetables (Brassica chinensis var. parachinensis)
A Case Study of Qarihoda Farmers Group, Cobodoe Village, Tidore Timur Subdistrict, Tidore Cyti, North Maluku Province
DOI:
https://doi.org/10.52046/agrikan.v18i2.2614Keywords:
Caisim/Sawi Hijau, Pendapatan, Strategi SWOTAbstract
This study was conducted on the Qarihoda farmer group in Cobodoe Vilage, East Tidore District, Tidore Island City, Nort Maluku. The research was carried out over approximately two months, from October to November 2024. This study employed a mixed methods approach, combining qualitative and quantitative research methodologies. The data used consistedof primary and secondary data. Data collection techniques involved threestages; observation, Interview and Documentation. The data analysis and SWOT analysis. The research result indicate that the Qarihoda farmer group’s business income is IDR 51, 488,719. Based on the onternal Factor Analysis Summary (IFAS), the table shows that the strengths factor has a weighted score of 0.38 this implies that the Qarihoda group’s business possesses higher total weighted strength score, specifically 2.09, compared to the total weighted strength score specyficaaly 2.09, compared to the total weighted weakness score of 1.14. the horizontal axis (X) value, derived from the strength factor’s weighed score multiplied by the rating, was 3.23. Meanwhile, based on the external factor Analysis Summary (EFAS), the table shows that the opportunityfactor has a weightedscore of 0.41. this value can be interpreted to mean that the Qarihoda group’s business faces higher threats, namely 1.56, compared to 1.32 (the comparison phrase in the original text is maintained). The vertical axis (Y) value, whice is the weighted score of the opportunity factor multiplied by the rating, was obtained as 3.18.
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Copyright (c) 2025 Safa Marwa Umasugi, Nur Azizah HS , Vhyda Hamidah Aulia Radjaloa
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This work is licensed under a Creative Commons Attribution 4.0 International License.
